Steel company builds a relationship with local Football Club
SCH Services has demonstrated its commitment to the North-East by becoming a Middlesbrough FC Business Partner. The steel fabrication company see its company branding broadcast to more than 20,000 supporters throughout every Middlesbrough home game at the Riverside Stadium, reaching a potentially national audience.
Since beginning as Spennymoor Crane Hire in 1995, the company has diversified greatly, developing into a company offering on-site services and now emerging as a leading structural steelwork contractor with its own fabrication facility and steel erection and installation teams.
Having enjoyed consistent growth over the past decade, SCH Site Services has joined the Middlesbrough Business Club Partnership in order to celebrate its regional roots.
The business now manufactures and installs in excess of 5000te of structural steelwork per year to various sectors of the Construction industry. Having its own fabrication, surface treatment line and site teams have helped to further build upon its reputation as a company that provides accountability and reassurance on all its projects and for its clients.
SCH has secured contracts for projects working in many sectors of construction. Full design and builds, refurbishments of large shopping complexes, New School and university buildings, Petrochemical, Power and energy facilities to name just a few.
Contracts Assistant Mathew Northgreaves explained how the company aim to utilise the Business Partner Programme to help connect with more local people:
“It’s enhanced our name. You have the LED boards, the StadiumTVs and StatTV, there’s a little bit of SCH branding everywhere you look around the ground.
People think that only big brands can become involved in football, but this shows that companies can still be part of their local club and show their support.
“We’ve got some of the team who are huge Boro fans and many of them have season tickets and do enjoy going to games. We’re continually branching ourselves out and this gives us exposure in front of the people at the stadium. All types of people go to the football and it only takes one person to see our boards and take notice and we could earn more work from it.”
The Middlesbrough FC Business Partner Programme stems from an agreement between Eleven Sports Media and the Football Club, which sees local companies enjoy brand exposure throughout matchdays and beyond.
As Middlesbrough Business Partners, SCH Site Services are displayed on pitch and crowd-facing LED boards, as well as featuring on StadiumTV and StatTV screens located within the concourses. In addition to matchday brand awareness, the business also sponsors StatTracker social media content that is shared to the Football Club’s official feeds.
Moreover, SCH are invited to exclusive partner events, which have included a guest appearance from Jonathan Woodgate, helping the company to connect with like-minded local businesses.
Becoming associated with Middlesbrough FC has been part of a larger rebranding exercise for SCH Site Services.
The business has received positive feedback since becoming Middlesbrough FC Business Partners and is hoping to show another side of the company via social media, Northgreaves explained:
“We’re a local company that are working with the Football Club and it helps us show that we are growing and getting more successful. We joined late into last season and had several people mention that they’ve seen us at the Riverside, so it was working for us straight away, which was fantastic.
“We’ve recently redesigned our website and want to show a different side to a steel company. We want to put a twist on it, showing people what goes into SCH securing a project to SCH erecting the project and making it reality.
Our plan is to show what happens behind the scenes on-site at some of our projects. We’re going to be showing all the stages from the contract being signed, drawings, construction, and the finished product. We want to do the most we can to connect with people.”
